English vocab

The annoyed kid had an acrimonious reply when asked to clean his room. Antonym† pleasant In the newspaper article, the cruel senator cast aspersions on his political rival. Antonym- approval Most public schools strongly agree to censure any bias toward religious holidays. Antonym- agreement The famous artist critiqued his students work because there was a lack of expression. Antonym- applause The Journalist defamed the popular celebrity because of his recent arrest. Antonym† flatter; honor The murderer was derided by the police officer when he pleaded guilty on his sixth arrest. Antonym- admireThe devious politician impeached the motives of his running opponent, claiming they were false. Antonym- exonerate Are you making an innuendo that I'm carless? Antonym† evidence The soda addict remonstrated with the school to have the vending machines placed back. Antonym- approve The makeup artist upbraided his apprentice for failing to make the actor look the role for his mo vie. Antonym† compliment In the newspaper article, the cruel senator cast aspersions on his polltlcal rival. 1 OFS Antonym† applause arrest. Antonym† admire were false. Antonym† exonerate back. Antonym† approve Antonym† approval Antonym† agreement

Pursuing Happiness Essay

Human beings can give up many things to achieve happiness, sometimes they could be only be beneficial to themselves and be harmful for others. In the book, Macbeth, by William Shakespeare, Macbeth shows how he can do wrongful deeds such as committing murder to achieve his own happiness. Only after killing Duncan does he realize that he might have done something wrong and unjustful for the people around him, but later he murders yet another friend to keep his own happiness while disturbing others. William Shakespeare makes a great example of how people can become darker to fulfil their happiness and desires. Throughout the story Macbeth faces on Prophecies and encounters guilt but instead of embracing it he ignores it and becomes a darker person. By killing Duncan Macbeth is named king of Scotland and achieve what he always wanted, later on he becomes suspicious of his best friend Banquo and murders him as well. Macbeth keeps on becoming darker and darker and would do anything to keep his happiness and people from interfering with him. After killing Duncan Macbeth feels guilt for his actions and that â€Å"no ocean could ever watch off his bloody hands†. Only later on he kills his best friend Banquo because he thinks he know the truth behind King Duncan’s death. The author empires how Macbeth would go really far to keep the way things are including murdering everyone that interferes in his path. At this state Macbeth finally puts his guilt and enters his dark stage and starts to kill anyone of suspicion, as a result, Macduff’s family. Unfortunately Macbeth at this point has given up and thinks he’s lived a good enough life and wouldn’t mind to be laid to rest. William Shakespeare shows how Macbeth who was once honored to beside King Duncan has now committed great sins for his own selfishness. At the end Macbeth finally realises that he was wrong doing and only taking advantage of other people. One of the main reasons Macbeth felt it was necessary to kill King Duncan was because of Lady Macbeth. He loved her and felt she also needed to be happy and the only way was to kill Duncan. Although skeptical, Macbeth did the deed and felt terrible about it, Lady Macbeth taking advantage of Macbeth convinces Macbeth that it wasn’t actually a big deal. William Shakespeare shows how Macbeth can misguided and persuaded easily for his wife, and willing to go far enough to murder to give happiness and selfish desires for his loved one, Lady Macbeth. When Macbeth had ordered the murderers to kill Banquo, he wanted to stay happy with his wife but didn’t want her to get involved. This showed how Macbeth was willing to take the blame for his wife if he were to get caught. Although he was murdering Banquo for his sake of not getting caught he was also doing it for Lady Macbeth not getting anymore involved. Macbeth became a darker person so that Lady Macbeth could stay happy with him as King and Queen of Scotland. Through the end of the novel, Macbeth starts to realize who he has become because of his own selfishness, he realizes the how many people he has murdered to keep himself happy for his own sake and Lady Macbeth’s. Until the point where Macbeth just gives up on himself, â€Å"I have lived long enough.  My way of life Is fall’n into the sere, the yellow leaf, And that which should accompany old age. † Macbeth states that he has living long enough and wouldn’t mind dying because he has nothing more to live for. Shakespeare shows how Macbeth who was willing to do anything for happiness and has now become ill of it and had enough of the pointless slaughter. Once you have done everything to get happiness it isn’t happiness anymore because if you have all the sacrifices Macbeth had made. We all strive to achieve happiness doing either good or bad things to receive it. Macbeth had no ill intentions in killing King Duncan but for the sake of his wife he committed the crime. Until the end Macbeth only wanted happiness for himself and to achieve it he took a different path which lead to his downfall. Once we achieve happiness we frown upon it and think of it as always there but eventually you will lose it, nothing will be here forever. After Macbeth found out his wife had died, he didn’t care anymore because his time of happiness was gone, there was nothing left for him, he had lived a good enough life and if he was ready to die if he had to.

Metabical Case Essay

The weight loss drug vailable in three four-week packages. The four week packaging was at the specific point where the consumer did not have to spend too much money to buy it, yet got invested in the product enough that they would come back to buy the second and third portions Marketing Research – According to the US survey 34% overweight 25. % obese 4. 7% severely obese – Health care providers were positive about the prospects of weight loss drugs. – Responses of individuals: indicates 12% would immediately opt for such a solution. – Focus group: Need of Prescription-strength drug with FDA approval & clinical results o backup weight loss results. Decision making The process of decision making for the consumers would follow the hierarchy of effects and would include the following steps Users involved in word of outh publicity – First prescription drug to be approved by the FDA specifically for weight loss of overweight individuals – credibility – First prescription drug for BMI of 25-30 – It worked on low dose formulation hence stress on liver and heart was lesser – Side effects were less severe and conditional – Behavioral modifications and healthier eating habits – Results were seen on an average in 12 weeks – More comprehensive support plan – The above advantage could be used for positioning in the following ways: Premium pricing as it is the only FDA approved prescription drug for weight loss. Strikingly different from dietary supplements for weight loss Segmentation & Targeting multi cluster segmentation Demographic – Income levels – High Income group, since they are ready to pay out of their pockets. – Gender- Females are more weight conscious. – Age: 35+ – Educa tion: college plus Psychographic : Based on, Physical activity, Food preferences, Nutrition, Self image, Overall health – â€Å"l want to be healthier† – † I want to fit into my skinny Jeans† Geographic : US is the largest geographic segment where 65% of the entire adult population is over-weight, obese or severely obese . Targeting customers with a BMI of 25-30 Positioning Strategy Positioning as a ?Life saving drug† Those 20 extra pounds can kill you. Being overweight leads to heart disease, high blood pressure, diabetes â€Å"It†s time to get Healthy- Metabical can help. † Positioning as a ?Motivational Therapeutic drug† â€Å"Discover a happier and a more attractive you† – Increases confidence – Boosts self- esteem Marketing Communication Strategy Electronic media – TV – Radio – Social media Print media – NEWS – Magazines Viral media DTC and prescriber advertising ?Free lunch† pre launch program Metabical Challenge – Biggest looser contest Medical education events Thank you

Corporate Code of Ethics Project Assignment Example | Topics and Well Written Essays - 250 words - 1

Corporate Code of Ethics Project - Assignment Example When this Code of Ethics states that employees, officers and/or directors must contact â€Å"the company,† â€Å"his or her company,† â€Å"the company’s General Counsel† or some other department or committee affiliated with a company, we mean that employees, officers and/or directors should contact the appropriate contact person or group at their company. There is a contact list at the end of this Code. If employees have knowledge or are suspicious of any noncompliance with any part of this Code of Ethics or are concerned whether circumstances could lead to a violation of this Code of Ethics, they are encouraged to discuss the situation promptly with their immediate supervisor, or if the employee feels uncomfortable or otherwise believes it is inappropriate to discuss such matter with their immediate supervisor, then the employee may follow the procedures found on the AFGLink Human Resources website under â€Å"Fraud Reporting.† All directors, officers and employees are responsible for abiding by this Code of Ethics. Individuals with supervisory responsibilities over any other employees will be responsible for the failure to exercise proper supervision in detecting and reporting violations of this Code of Ethics by their direct reports. Directors, officers and employees who violate the Code of Ethics are subject to disciplinary action, up to and including dismissal. The companies’ policies are designed to comply with all applicable financial reporting and accounting regulations. If an employee, officer or director has concerns or complaints regarding questionable accounting or auditing matters, he or she must submit those concerns or complaints to his or her company’s General Counsel. Directors, officers and employees have an obligation to promote the companies’ best interests at all times. They should avoid any action which may involve a conflict of interest with the companies. A

Managerial Economics - Disney World Case Study Example | Topics and Well Written Essays - 500 words

Managerial Economics - Disney World - Case Study Example Soon, competition came up and Disneyland started to lose its market. Same tragedy with Disney World too! Though main objective of it is to regain the market, along with it several other parks like Universal Studios, SeaWorld, and Discovery Cove etc. came into existence offering various amusements facilities. Major attraction of Universal Studios are shows and ride whereas, SeaWorld is a chain of marine mammal parks. Discovery Cove gives the opportunity to the guests to interact more closely with mammal animals. Apart from those, Kennedy Space Center provides the unique chance to tour NASA's launch and landing facilities. Disney World paved the way for the other theme parks and made the Orlando a popular tourist place for entertainment. It's true that after the introduction of other parks, market of Disney has slowed down somewhat but, it has another important goal too, and that is recreation which has direct relation with business profit. From amusement perspective all are working in hand to keep Orlando livelier and brighter and so, to Disney World too. Today attendance of each Disneyland is varying from 10,000,000 to 20,000,000. Starbucks cafes have given coffee a new cachet and their success has helped all the coffee distributors in United States. A chain of innovation has been set by Starbucks' creativity in once sleepy industry.

The Issue of Equality and Fairness between Employees Research Paper

The Issue of Equality and Fairness between Employees - Research Paper Example Inputs include all the rich and diverse elements that employees believe they bring, or contribute, to the job – seniority, prior work experiences and job performance. Outcomes are the rewards they perceive they get from their jobs and employers; outcomes include direct pay and bonuses, fringe benefits, job security and economic rewards. Employees analyze the fairness of their own outcome/input "contract", and then compare their contract with contracts of other workers in similar jobs and even with those outside their job. Fairness of rewards (equity) may even be judged in comparison with relative criteria such as gender. Pay was a symbolic scorecard by which an employee may compare his/her outcomes with his/her inputs. An employees' reaction may be one of the three combinations that can occur from social and pay comparisons - equity, over reward and underreward. If employees perceive equity, they will be motivated to continue to contribute at about the same level. Otherwise, under conditions of inequity, they will experience tension that will create the motivation to reduce the inequity. The UK labor sector is still composed mostly of direct hire workers and employees although there is no doubt that there is a constant increase in the emergence of agency workers who mostly get affected with the ongoing issue of inequality. With this situation, the agency workers are susceptible to inequality or abuse in the employment sector. It is apparent that the legal framework and constitution should be reviewed and understood in reference to the rights that these agency workers have and if they are indeed fully covered and sheltered from any maltreatment of any kind.

The Holocaust and the Cold War Essay Example | Topics and Well Written Essays - 4250 words

The Holocaust and the Cold War - Essay Example Early German nationalism originated out of the political effort to unify the German states into a cohesive nation state and the ideology which supported this political program. The ideology was a quite mystical doctrine, deriving from Herder, Fichte, Hegel, according to which, the German nation is a super-organism with a 'will' and 'spirit' of its own, and the German citizen is someone not at all free as to will and rights, but merely a cell or component part of the state organism and subject to its super-ordinate 'will'. Hegel, Herder and Fichte's thesis that a nation is defined by its culture and principally its language, provided the theoretical and ideological foundation for the typical German nationalist view, that all German-speaking people and the land upon which they reside form a metaphysical whole, an organic nation, destined to become a unified and sovereign German state (Blaut, p.58). The original German doctrine acquired a strong flavor of expansive nationalism with the addition of Ratzel's theory of Lebensraum, 'living space', during the Bismarck era. According to this theory, the German national organism, like all other organisms, has the inherent need, and therefore, the inherent moral right, to grow and thus to expand (Blaut, p.35). This theory of Lebensraum found its practical expression and fulfillment beyond the Bismarckian era into that of Nazi Germany. On January 30, 1933; an Austrian born German, by faith a Catholic, was declared Chancellor of Germany by President Hindenburg, with the support of the Conservatives and the Army, in an entirely constitutional manner. That fateful day, when Adolf Hitler was sworn in at 5 p.m., the German people imposed upon themselves and upon the world a Nazi tyranny, the kind of which had never before been experienced anywhere on earth. As he stood on the balcony of the Reich Chancellery in Berlin, the huge crowd below felicitated him as their Fuhrer, their Leader and their Messiah, who would make the German nation and its people greater than any other nation or any other race in the world. Only fifteen years back, he was almost a non-entity. He had enlisted in the army and had to be hospitalized after being almost blinded by gas in Wervik, near Flanders in Belgium. It was there on November 10, 1918, a dreary and dark autumn Sunday that Hitler sank into the depth of his ordeals in hearing about what he termed as "the greatest villainy of the century." (Shirer, p.52) The local pastor, "a reverend old gentleman" who came to the hospital to make an important announcement, informed them that the "Great War" had ended. Germany had lost the First World War, the Kaiser and all the German princes had abdicated and Germany had become a Republic. (Vrerkhem p.3) Germany would have to obey the terms laid down in the Armistice and would also have to bear the heavy burdens of the war. This historic event shaped Hitler's own future and the future of Germany. He tried to glean some information about the events that led to the Armistice and what he learnt only hardened him against t he Marxists and the Jews. He could not forgive the Marxists for what he considered as their betrayal of Emperor William II who had for the first time extended his hand of friendship towards them. (This however is in contradiction with his later action. It is believed that at least till May 1919 he associated himself with socialist

Hypertension Research Paper Example | Topics and Well Written Essays - 1000 words

Hypertension - Research Paper Example Alternatively, there are anti-hypertensive’s drugs to normalize blood pressure levels. It’s very important for individuals to go for a regular medical check up to avoid damage of blood vessels by hypertension. Hypertension Introduction Hypertension, also referred to as high blood pressure has affected a majority of individuals across the globe. It is the principal cause of kidney and cardiovascular diseases and in combination with diabetes; it has been associated with more than half of all deaths in the world (Hypertension often ignored, 1997). Despite its severity and prevalence, if left untreated, high blood pressure is a disease that is extremely unpredictable. Of those suffering hypertension, it is only seventy percent (70%) who are aware of their condition. Accordingly, 59% seeks treatment and 34% have been perceived to have the condition under some control. The major problem being experienced is that, hypertension’s specific linking factors to heart and kid ney diseases are not fully discovered. Hypertension has no clearly defined symptoms, which makes many people to continue leading risky lifestyles even after developing the condition. It can only be detected when it has damaged the blood vessels to the extent of producing devastating symptoms. For this reason, individuals are advised to check their blood pressure regularly. Life style changes with interventional approaches such as exercise, salt restriction, relaxation and the utilization of pharmaceutical products will help in increasing life expectancy of those individuals affected with the condition (Hansson, 1996). These interventions are significant as they help in dilating the artery to decrease blood pressure. The purpose of this paper is to document current statistics of individuals affected with the condition, document how different body systems are affected by the condition and illustrate any treatment/ medications available for dealing with the condition. Statistics of Ind ividuals Affected With Hypertension According to the world Health Statistic (2012), there is a growing concern across the globe on the spread of communicable diseases. This report notes that one in three grownups in the world views hypertension as the principle cause of deaths resulting from heart failure or stroke. Widespread treatment and diagnosis with low cost medication in high-income countries have resulted to the reduction of mean high blood pressure across populations. Furthermore, this has significantly reduced the number of deaths as a result of heart diseases. However, in Africa, more than forty percent (40%) of adults in numerous countries are approximated to have been diagnosed with high blood pressure. A majority of these individuals remain undiagnosed even though the condition can be treated with low-cost medications. Given the fact that the average prevalence of hypertension in the world is approximately 10%, about one third of pacific Island countries population has been diagnosed with this condition. Left untreated, hypertension can damage the body severely and result in certain death. In the United States, about 76.4 million people aged twenty and above suffer from hypertension. According to the High Blood Pressure 2012 Statistical Fact Sheet, high blood pressure is the principal cause of death among the American populace. For instance, in 2008, 61,005 Americans died from the disease. As from 1998-2008, individuals

Emotional Intelligence Self Assesment Essay Example | Topics and Well Written Essays - 750 words

Emotional Intelligence Self Assesment - Essay Example In all these, my performance was largely dependent on the impact of my personality on the people around me. In sum, I have been able to summarise my strengths and weaknesses into four main categories. In terms of strengths, I have I posses the characters of trustworthiness, and teamwork and cooperation. With regard to my weaknesses I possess the characters of poor communication and lack of self-confidence. The positive attributes of my characters have always provided the necessary synergies for growth and excellence. On the other hand, the negative qualities have often posed challenges in my performance within various discourses. Trustworthiness is an attribute that promotes the element of harmony at the work place. It is a positive trait that attracts people to others towards the pursuit of common goals. Trustworthiness provides the glue that holds people together towards a common purpose (Goleman 81). It encourages processes of leadership, delegation and team work. My quality of trustworthiness has been most evident in situations that required cooperation and group work. I rate myself at 9. I have always believed in the abilities and honesty of others. At social and professional associations, friends often remark that I bestow a lot of trust in my groups and colleagues to such levels that enable me to win favours and the confidence of the organization. Sometimes I have often felt that I risk running down processes by bestowing unchecked trust to people of varying levels of competencies. However, I retain the belief that positive working relationships can only be achieved through the cultivation of trust and confidence to the environment and the people around. This, I believe, fits well into the discourse of professionalism and work ethics. Teamwork and collaboration are key determinants of success. An organization will always have people of varying levels and kinds of competencies. Embracing teamwork and collaboration helps people to adjust

A Narrative and Analysis of Two Stories Essay Example | Topics and Well Written Essays - 1000 words

A Narrative and Analysis of Two Stories - Essay Example A Narrative and Analysis of Two Stories Even though both of these stories deal with different subject matter, the fact the matter is that difficulty in seeking to surmount it, form the backbone of both stories. According to this the following analysis will seek to relate these determinants to the reader as a means of comparison as well as greater understanding for the underlying core an ideal that they represent in the means by which humanity integrates with difficulties, reality, and an understanding of goals as well as the impossible. Hyeonseo Lee’s story engages the reader with the cold, harsh realities that exist within North Korea and explains the level of realization that exists within a heroine is a function of time. Where is a maybe difficult for the average individual to understand and appreciate the difficulties of life within an oppressive communist regime, Lee was able to come to such an understanding as a result of the suffering detailed in the letter which was discussed. However, rather than choosing just to run and enjoying her own freedom once she was outside of North Korea, Lee spent a significant amount of her own time as well as all of the money that she it saved in order to rescue the remainder of her surviving family from the clutches of the regime. The tale represents not only extreme sacrifice but extreme loyalty and understanding that can only exist within an individual who is actualized and understands the reality of the given situation. One aspect of this particular story that was no t found in the next story which will be related is the excess repower that an additional and unrequited individual can provide. Whereas Lee had been able to a compass great deal with her own money and her own efforts, she was eventually stymied within Laos prior to being able to fully realize independence and freedom for herself and her family members. However, just as the moment seemed as if all was lost, an unknown and unrequested entity entered and was able to change the situation entirely. Whereas almost the entire story up until this point had been focused upon Lee at her own individual efforts, the introduction of a secondary character willing and able to sacrifice of their own time and money was something that showed a great deal of the human condition. As such it is this very human condition of understanding difficulties in seeking to ameliorate them that provides the true object lesson in parallels that can be found within Lee’s escape and subsequent citizenship that form the backbone of her biographic story. Conversely, Diana Nyad’s stories emphasize a much more internal and personalized approach. Rather than having impacts upon the lives and freedom of other people, as did Lee’s story, Nyad’s struggle was basically one that was internal. This cannot be discounted to mean less than Lee’s. Rather, it is merely different in that Nyad sought to conquer her own weakness as opposed to seeking the comfort of others. On a broader level, Nyad and Lee show the ways in which the human brain and consciousness integrate with extreme difficulty. Whereas it would been much easier for both Nyad and Lee to merely walk away from the dreams that they shared, the much more difficult and nobler aspect was seeking to face them head on and accomplishing the impossible. As Nyad notes, what she was attempting to do, was ultimately never attempted

Challenges in Auditing Literature review Example | Topics and Well Written Essays - 1000 words

Challenges in Auditing - Literature review Example According to Power (1997, cited in Free, Salterio and Shearer, 2009) auditing can be described as both operational and programmatic elements. The programmatic elements relate to the concepts and ideas that make practice and policy objectives that are existent in the political arena. Goals are formulated with the practices for the levels of programs. These levels are defined when audits are required by the regulatory agencies. The operational elements refer to the concrete routines and tasks that are practiced by the practitioners worldwide. Review The global audit regulatory system is dynamic that includes a number of organizations, which compete among them. Such competition is reflected in the range of actions from political lobbying process to policy publication papers and submission of those papers to the committees. During the period of financial crisis, it is hard to find papers that are audited by the large firms, national audit boards and the professional bodies. Another probl em related to the financial crisis is that, the process in which the assurance operation is carried out and enacted (Kornberger, Justesen and Mouritsen, 2011). Audits aims at drawing general conclusion from the studies that are made regarding a topic. Thus, there is lack of potential use of the statistical foundations like sampling, which often gave limited information and provided with incorrect results. The qualitative studies carried out by Humphrey and Moizer (1990, cited in Kornberger, Justesen and Mouritsen, 2011) and Fischer (1996, cited in Kornberger, Justesen and Mouritsen, 2011) has suggested that the practice of the financial audit work is socially constructed. Curtis and Turley (2007, cited in Kornberger, Justesen and Mouritsen, 2011) has argued that there are huge business risk in the audit works. They have documented the problems that are related to the translation of new concepts that are developed by the officers at administrative levels, into the real audit techniqu es at the general practitioner level. The auditing profession is related to good consequences as well as bad crisis. But the auditing profession has responded boldly to the financial crisis by implementing a number of communication modes and interacting with the governmental and regulatory bodies. The clarification is needed for specifying the exact role and the obligations of the auditors. According to Woods (2009, cited in Kornberger, Justesen and Mouritsen, 2011) the companies often face downturn, when their financial statements are not audited properly and thus it threats the future developments of the company. According to Cherry, Johnson and Veron (2008, cited in Humphrey, Loft and Woods, 2009) suggested that auditing practices can overshadow the standard of financial reporting. Thus, greater focus is to be provided to the volatility of the accounting numbers than to audibility of the traditional financial statements. The imbalance between the two is noticed during the fair va lue debate. It has been suggested by Ryan (2008, cited in Humphrey, Loft and Woods, 2009) that the duration of the crisis can be reduced, if the practitioner of the auditing functions are exercising the Financial accounting System appropriately. The auditors seek to develop a firm ability to make a judgment related to the reporting of the fair values. Ryan (2008, cited

Horror stories Essay Example for Free

Horror stories Essay Horror stories have caught the attention of audiences throughout history, be it in literature or in film, because of its ability to ignite in us one of the most primordial of human emotions fear. As H. P. Lovecraft’s quote above explicitly states, there is no other emotion as old and strong as that of fear, particularly that of the unknown. But what is the horror genre? Arguably, it can be said that horror, as exemplified in films, are fictional stories which aim to stoke feelings of horror, terror, fear from its audience. Simple enough as it may sound, however, it has been found that one of the main problematic of dealing with the horror genre when studying it as a text, would be its overlapping characteristics with other genres, such as science fiction and fantasy. However, although horror may oftentimes be viewed as having no clear-cut boundaries, there are several delineations in it when compared to science fiction and fantasy. For example, according to Paul Wells, †¦[T]he horror genre is predominantly concerned with death and the impacts and effects of the past, while science fiction is future-oriented, engaging with how human social existence could develop and dealing with humankind’s predilection for self-destruction. While science fiction is potentially utopian (although often critically grounded), the horror genre is almost entirely dystopic, and often nihilistic in outlook. Science fiction is more concerned with the external and macrocosmic, while horror is arguably preoccupied with the internal and microcosmic. On the issue of crossing the threshold over to the realm of the fantasy genre, its main difference would be that fantasy â€Å"is based on re-imagining the world in a more playful or utopian guise, while only temporarily moving out of (endorsing) the terms and conditions of the status quo. † Horror, on the other hand, does also contain certain elements, but the status quo, for the most part is left untouched. Having shown how horror is a unique and independent genre despite having overlapping similarities with others, this paper will now go into the individual elements of it in order to further elucidate through the use of Alfred Hitchcock’s â€Å"Psycho† as an example. It is important to take note of a genre’s individual characteristics because â€Å"genre is addressed as a system for organizing production as well as groupings of individual films which have collective and singular significance. † Noel Carroll is of the opinion that what sets the horror genre apart from the others is primarily the reaction of the audience to what is being portrayed to them. He says, In horror fictions, the emotions of the audience are supposed to mirror those of the positive human characters in certain, but not all, respects†¦ Our responses are meant, ideally, to parallel those of characters. Our responses are supposed to converge (but not exactly duplicate) those of the characters; like the characters we assess the monster as a horrifying sort of being (though unlike the characters, we do not believe in its existence). This mirroring-effect moreover, is a key feature of the horror genre. For it is not the case of every genre that the audience response is supposed to repeat certain of the elements of the emotional state of the characters. But apart from that, common elements would also include the depiction of the dark, malevolent side of humanity, the relatability of the audience to the characters – despite their being haunted individuals, the dark, foreboding mood, the violence present, which are usually graphic, and the inclusion of unexpected and frightening twists in the plot. Alfred Hitchcock’s classic film Psycho does contain these elements, and thus is regarded as one of the finest examples of the modern horror genre. The beginning of the story started out plain enough. Marion is a secretary who runs away with the money of his boss’ client in order to be with her lover. However on the long drive to Sam, she is met by several obstacles like the cop that seems to be sniffing her out, bad weather and fatigue. It was because of the last said obstacle that she ended up in the Bates Motel. Here she meets the owner and keeper of the motel, Norman Bates. He seems nice enough, gentlemanly and soft-spoken even, but there already are sure signs that he is not as pleasant as he looks. The parlor in his office is filled with stuffed birds, and when Marion assumes that he knows a lot about birds, he corrects her by saying that he is no expert on birds; he just likes stuffing them. Also, it is in this conversation between the two of them that the audience is first given a glimpse of Norman’s seemingly disturbed mental state, becoming rigid and taking offense when Marion suggests that he place his â€Å"ill† mother in an institution. The way Hitchcock framed the headshots of Norman made him seem like he was about ready to strike, aggressive. Later on, in the famous shower scene, he would prove to be exactly that. But despite those telling signs, in those moments when he is the nice Norman, the audience can relate to the lonely young man who is verbally abused by his mother, but would not leave her because he sincerely believes she needs him to take care of her. It is precisely in this charm and relatability of his character that made the revelation of the plot highly successful later on. As for the mood, the house atop the hill behind the motel is indeed a dark and foreboding one. Always cast in shadows, and the structure itself, being old, looks scary by itself. Of course, the violence aspect of the film is also one of the most pivotal parts of Psycho. Although there is but one shower scene which depicted the killing of Marion with a kitchen knife in the shower, the movie is rife with the element of violence. Arbogast the detective was killed, Norman’s â€Å"mother† was verbally abusing him, and both the dead bodies were later on ditched in the swamp. As for the twist, as mentioned earlier, it is because of Norman’s charm as a character that made the twist even more effective. All throughout the film, the audience – as well as the other characters – were led to believe that Norman’s mother is indeed alive. Later on, the audience finds out that the â€Å"mother† they all thought to be in the story is actually Norman himself who has somehow kept his mother alive, quite literally, in his own mind. What makes this movie the successful horror story that it is then is because it was successful in eliciting from the audience the emotion of fear, be it for Marion who was running away from the cop, or being stabbed in the shower. Because the audience’s attention was focused on the hunt for Marion and the money, the element of surprise clearly was on the side of Norman’s story, him being not a direct figure in the Marion-money-Sam storyline anyway. With this example, we clearly see that the horror genre is not defined by the presence of monsters in the film (although Norman, in a figurative sense, can be considered a monster), but by its ability to evoke the emotion of fear from the audience, mirroring that of the characters they see onscreen. BIBLIOGRAPHY Carroll, Noel, The Philosophy of Horror, Or, Paradoxes of the Heart, Routledge, London, 1990. Deutelbau, Marshall Leiland Poague (eds), A Hithcock Reader, Iowa State University Press, Ames, Iowa, 1986. Kapis, Robert E. , Hitchcock: The Making of Reputation, University of Chicago Press, Chicago, 1992. Nelmes, Jill (ed), An Introduction to Film Studies, 3rd Edition, Routledge, London, 2003. Spadoni, Robert, Uncanny Bodies: The Coming of Sound Film and the Origins of the Horror Genre, University of California Press, California, 2007. Wells, Paul, The Horror Genre: From Beelzebub to Blair Witch, Wallflower Press, 2000. , Few thoughts on Horror, http://web. utk. edu/~wrobinso/590_lec_horror. html.

Strategic Analysis of the Current Status of Aktel Mobile

Strategic Analysis of the Current Status of Aktel Mobile â€Å"Strategic Analysis of The Current Status of AKTEL Mobile Regarding Marketing HR Division† Executive Summary According to the Industry Life Cycle, the operation of TMIB in Bangladesh, as it seems, is still in the growth stage. So the investment of TMIB in the prepaid section has been speculative since the last couple of years. This survey was conducted among the current customers of AKTEL, both pre-paid and post paid. About 10 years back there was only BTTB to offer telecommunication services to the market in Bangladesh. Although there was tremendous market demand, due to the government lack of initiative in this promising sector was not invested enough and the government deprived itself of lots of revenue, which it could have earned easily. In 1990 for the first time the government allowed the private sector to invest in the telecommunication sector especially in cellular, paging, trunk radio and rural telecom services. The early operators skimmed the cream, like City Cell in cellular services, Sheba Telecom in rural telecom and Bangladesh Telecom Ltd. in Pager services for a long time. In 1996 the govt. provided licenses to 3 companies to operate GSM service in Bangladesh. These companies TM International (BD) Ltd. (TMIB), Grameen Phone (GP) Sheba Telecom came in the market with a very competitive tariff structure and the market accepted them very eagerly. Since then TM International (BD) Ltd. TMIB), a joint-venture company formed between Telecom Malaysia Berhad, holding 70% of the equity capital and 30% local shareholding by A. K. Khan Co. Limited, branding its services on the name of AKTEL in Bangladesh. It is a company incorporated in Bangladesh with the objective of offering the state of the art and modern telecommunications services to the People of Bangladesh at competitive price. Keeping this objective in mind, the management of TMIB has been trying to achieve continuous improvement in its product offerings and services. To accelerate this process of continuous improvement and to Know more about the expectations of the market, the need for a research on customers perception towards its present products and services is obvious. By analyzing the consumer perception towards the products and services of AKTELs various Packages of TM International Bangladesh Limited is full of complexity. In the context of a developing country like Bangladesh, the need for marketing of products through consumer perception analysis provides a very important dimension for an organization to improve their services. The policies and practices in the matter of analyzing the behavior of customers, becomes an important factor in this research. And how the employees get aware to achieve the target of AKTEL is the main objective of this report. Thus, the customer perception towards the various packages of AKTEL is very crucial because its a must for the authority of TMIB to know about the customers feedback of their current market activities and its effectiveness. By carrying out this survey the organization will get the opportunity to know the customer feedback as well as how they can modify their present marketing activities. In turn they will be able to formulate some guidelines for modifying the current market mix, and if necessary to make it more effective so that they can attract more customers. 1. AKTEL: An Organizational Profile Overview of the Company AKTEL is a mobile operator, which concentrates on offering GSM communication services for private and corporate customers. Their intention is to promote the wireless lifestyle-the complete mobile society. TMIB is in the GSM Telephony business. With the technological development in future, TMIB will adopt cost-effective and more effective technology to provide a state of the art and comprehensive service to its customers. TMIBs vision is to continuously monitor its customers needs, wants and to plan accordingly. It will monitor the development of the technology and update itself to meet customer needs. Background/Historical Summary TM International (Bangladesh) Limited (TMIB), a joint venture company of Telekom Malaysia Sdn. Bhd., of Malaysia and A. K. Khan Company Ltd. of Bangladesh has started its commercial operation in Dhaka, the capital city of Bangladesh as a GSM 900 cellular phone operator on 15th November, 1997. A tremendous success in Dhaka, TMIB has started its operations in Chittagong on March 26, 1998. TMIB uses the Global System for Mobile (GSM) communications as the digital cellular system, which is fully featured with services like Basic Telephony, Data and Value Added Services, (VAS). TMIB has an integrated and fully computerized Customer Care Billing System (CCBS) which supports virtually all subscriber-related functions. The Company AKTEL of the Telekom Malaysia Bangladesh, with a full title being: Mobil Telecommunications was founded as a joint company of the Telekom Malaysia Sdn. Berhad from Malaysia and the A. K. Khan Co. of Dhaka, Bangladesh. It operates as a Limited Liability Company, w here a founder and a majority shareholder, the TMIB- member of the Telecom Malaysia, owns 70% shares, while the minority shares of 30 % are being controlled by the A. K. Khan Co. Bangladesh. The organization is headed by its Chief Executive designated as the Managing Director entrusted with overall responsibilities of business direction of the organization and leading dynamically towards the attainment of its Vision, Mission and Goal. In attaining the above mission, the MD is assisted by 4 general managers TMIB has established a strong and formidable sales channel, which consists of direct dealers and its own sales force. TMIB is the Digital Cellular Telephony Business. With a technological development in future, TMIB will adopt any cost effective and more efficient technology to provide state of the art and comprehensive service to its customers. TMIBs vision is to continuously monitor its customers needs and to plan accordingly. It will monitor the development of technology and u pdated self to meet customer demand. 2. Mission Statement Of AKTEL AKTELs Vision: To be the most preferred GSM cellular provider in Bangladesh AKTELs Mission: To provide total customer satisfaction the company strives to become the most preferred GSM cellular service provider in Bangladesh. TMIB will achieve this through developing people, products, and services of the highest quality and meeting the needs of its customers, employees, shareholders, and the nation. AKTELs Theme: Customer First 3. The Marketing Strategies of TMIB Marketing Strategies: TM always wants to achieve the desired sales growth and customer base. TM wants to encourage the existing customers to use more of their services. They launched a package called AKTEL EID DOUBLE BONUS which was one of their successful initiatives for obtaining potential customers. Product Positioning Initially TMs target was to reach the top, but other mobile operators are also targeting to the grass roots level and thus increasing their customer base. TM wants to be the leader with good quality and designing products for the middle and lower middle class range too. Marketing Mix: Product  ¨ Continuous improvement of quality  ¨ Repositioning of slow moving products to different target markets  ¨ Always branding AKTEL with all packages with a GSM service Price  ¨ Necessary changes in tariff structure, and changes and terms and conditions.  ¨ Penetration pricing in the face of competition  ¨ Skimming policy possible Promotion  ¨ Brochures with all necessary info  ¨ Press ads  ¨ TV commercials (in future)  ¨ Billboards Place/Distribution  ¨ Make effective use of distribution  ¨ Make product service delivery system more effective and less time consuming  ¨ Wider distribution network to make service more accessible. 4. The Company in Bangladesh Chain of Command The organization is headed by its Chief Executive designated as the Managing Director entrusted with overall responsibilities of business direction of the organization and leading dynamically towards the attainment of its Vision, Mission and Goal. In attaining the above mission, the MD is assisted by 4 general managers TMIB has established a strong and formidable sales channel, which consists of direct dealers and its own sales force. The way TMIB Defines Business TMIB is the Digital Cellular Telephony Business. With a technological development in future, TMIB will adopt any cost effective and more efficient technology to provide state of the art and comprehensive service to its customers. TMIBs vision is to continuously monitor its customers needs and to plan accordingly. It will monitor the development of technology and updated self to meet customer demand. Long-Term Vision of the Company: AKTEL strongly believes that subscribers are their most valuable assets. They have a strong Customer Service Center. To always be with their customers the AKTEL Help Line is there. AKTEL has successfully migrated to a new switch with higher capacities in terms of accommodating higher customer base and as well as to let them use all the basic supplementary services under GSM technology. TMIB expertise and experience are acknowledged throughout the industry. Demand is growing all the time, not simply for the services it already provides, but for greater and more diversified services and even higher quality performance. Its pace is fast, rewards are high and work is of constant challenge. They introduced the both-way national roaming all through their network coverage. The Prepaid services with enhanced features have been commercially commenced successfully and now they are taking some projects to accumulate more advanced technological features in their network. In terms of Network Qual ity, the company will ensure not only the equipment are of world class standard but more importantly its size or capacity is catered to the right dimensioning of customer base, in order not to face the problems of drop calls or congestion. All these are done through proper planning, control and schedule maintenance program. They maintain the benchmark for providing the quality services. They monitor these through generating regular reports and on site survey. If there are any weak signals or a call drops, the skilled engineers are providing services round the clock to resolve the problem instantly. The most important key resource factor in TMIB is its efficient human resource. Moreover, its decisions are based on facts from market research and coverage survey. Moreover, the above objectives can only be achieved through the right people. AKTEL has put its keen eyes in developing its employees through proper training, as they believe that the most important asset for TMIB is its staff members. So they are ensuring quality services by quality people. TMIB has the plan to give opportunity to every household in using cellular service in the country at the competitive price providing unparalleled quality service and customer care. In achieving this goal, they cant wait for more interconnection facilities with the fixed network. TMIB is planing to enforce their strong efforts to create their own independent network. They have already started the Dhaka-Chittagong AKTEL backbone. The future plan is to vigorously expand the network, which was called cell to cell expansion, covering almost all the regions of Bangladesh within the year 2005. Global Mission of the Company: AKTEL wants to provide its customers the best quality service in terms of: Trusted technology around the world Wide coverage with digital clarity Digital security with peace of mind Various choices of value-added features Better customer service-not just promised, but delivered Competitive rate and better billing Objectives of the Company: Total commitment to the needs of customers To follow the highest ethical standards Continuous improvement of all work processes Permanent improvement of all the employees knowledge and skills Securing the quality of the service to match the quality of service offered by the worlds most successful companies in the field Preserving the companys leading position in the national market of mobile Telecommunications. 5. Mission In Bangladesh TMIB as a Venture TMIB is a company incorporated in Bangladesh with the objective of offering the state-of-the art and modern telecommunications services to the people of Bangladesh at competitive prices. TMIB is a joint venture company formed between Telecom Malaysia Berhad and A.K Khan Company Ltd. The Business Slogan -Clearly Ahead The whole is the sum of parts and when the best come together the results can be truly spectacular. TMIB brings AKTEL Mobile phone service, a digital cellular phone service, which will prepare better for life in the fast lane. AKTEL GSM always keeps so near even when so far. AKTEL GSM wants to provide the following in order to ensure that they can gain potential customers as well as market share: The technology trusted around the world Wide coverage with digital clarity Digital security with peace of mind Various choices of value added features Better customer care not just promised, but delivered Competitive rate and better billing. 6. The Marketing Area of TMIB Advertisement and Promotion: AKTEL GSM are trying to convert non users to mobile phone users stressing the benefit of GSM services, and with the service benefit of AKTEL that will make their life easier. To serve the market more accurately their target market will be further segmented based on psychographics and business sites. The strive to develop a better product will be a continuous process. Conducting of market research will be held every 3 months. They will use their import to develop new products based on the data they will get from survey. Thus the product will be designed to meet the customers need. AKTEL has a wide variety of promotional activities. The promotional mix includes T.V., radio, newspapers, magazines, flyers, brochures, etc. AKTEL has also put up billboards at certain strategic locations in order to attract customers as well as give their products and services a boost so that they can increase their customer base. AKTEL branding has been carried in order to bring about its brand awareness. They are trying to identify AKTEL as a unique product so that it can be differentiated from its competitors. Billboards are there to attract attention and appeal to customers so that they are aware of AKTELs products and services. Mostly billboards have been put on main roads and some major shopping centers around Dhaka city like Eastern Plaza, where mostly the younger generation hang out. This in turn would attract that segment of customers within a specific age group, i.e. teenagers and people in their early twenties, as this generation has the urge to communicate frequently and be up-to-date on recent events. Thus, by promoting their products and services through these various media, electronic as well as press advertisements, AKTEL can well be in the way of obtaining its vision and so resulting in a higher subscriber base and in turn a higher potential market share. The marketing division distributes leaflets or brochures so those new customers can find out information about AKT ELs various packages and choose from among them. The Promotional Activities of AKTEL: Cellular phone service: TMIB brings customers the AKTEL mobile phone service. Fully digital cellular phone services that will prepare customers better in their day-to day activities, thus making their lives easier. AKTEL has been successful in bringing together the world leaders in various technologies, giving Bangladesh world class cellular phone service. Better Billing: Always keeping customers so near even when they are so far. AKTEL has been successful in bringing together the world leaders in various technologies. Better Switching: AKTEL cellular switching system provides the customers the state-of-the-art GSM technology, which will give customers the winning edge all the way. SIM-Card Identity Number: With the AKTEL Cellular Phone service, customers will have more than just a number. Simply because the GSM lays emphasis on the subscriber identification module (SIM) card, a key component of the whole process. It is computer chip card, which is highly secured against fraud. A microchip embedded in the plastic card stores PIN (Personal Identification Number), code personal phone directory, and details of call made. As a result, the customers can use a SIM card on any GSM 900 phone. So, even if the customers cellular phone is not handy, the customer borrows another one, insert their SIM card and its business as usual. This electronic smart card also contains a unique PIN just as an ATM card does in order to prevent misuse as it can fall into wrong hands. Consistent and High Voice: People who listen to music on CD are aware that digitized music may result in sharper and clearer audio quality. With GSM too, digitization of voices is done, therefore maintaining high quality. Security: It is almost impossible for anyone to tap or listen in on a conversation in the AKTEL cellular network. Digitization encodes speech and dynamic allocation of frequency makes it impossible for outsiders to enter a call. Incidentally, the technology that makes it possible for individual to talk better also makes it for anyone to intrude on their privacy audio quality. With GSM it is also possible for digitization of voice so that high quality is maintained. Exciting AKTEL Service: AKTEL offers a very comprehensive range of value added services for those on the move. Each service is designed to help the customers in specific frequently encountered solutions. Services like these will surely revolutionize the way customers communicate. AKTEL Itemized Billing: This service entitles the customers to a detailed bill with an accurate breakup of the call charges, including the date, duration and numbers of incoming and outgoing calls. This is extremely handy in cases where the customers wish to keep track of expenses, or even to find out whether their card is being misused or not. International Roaming: The AKTEL mobile service will provide the customer with contractibility and the freedom to make and receive telephone calls to those GSM networks all over the world that have roaming agreements with AKTEL. So whenever a customer is within the service areas of these GSM networks, they will still be able to keep in touch with friend and family around the world. Choice of Handset: The AKTEL network has a chain of outlets where all the leading models makes accessories of GSM compatible mobile phones available. However, subscribers are free to procure their GSM cellular phones from any other source within the company or abroad provided these are duly paid and would connect to the AKTEL network. Distinctive Competence: The most important key source factor of TMIB is its efficient human resource. It is using the state-of-the-art GSM technology and continuously monitoring its network traffic to ensure network quality. Moreover, its decisions are based on facts from market research and coverage survey. The company also monitors its competitors activities and is proactive in marketing decisions. 7. Summary of the Case The author had a chance to work at the Human Resources Division of TMIB. As the division has played a vital role to achieve the companys goal, it is yet to develop its role. It has many projects on hand and yet it also has been monitoring various projects that have been implemented in the past. So the task was to delve deep into the present marketing scenario and conduct an in-depth analysis of the HR activities, i.e., their recruiting process, candidate selection, organize the interviews by preparing the evaluation sheet, compile each individuals file after joining the employees, updating the database after every recruitment. About 10 years back there was only BTTB to offer telecommunication services to the market in Bangladesh. Although there was tremendous market demand, due to lack of initiative on part of the government, this promising sector was not invested enough and deprived itself of lots of revenue, which it couldve earned easily. In 1990, for the first time the government allowed the private sector to invest in the telecommunication sector especially in cellular, paging, trunk radio and rural telecom services. The early operators skimmed the cream, like Citycell in cellular services, Sheba Telecom in rural telecom and Bangladesh Telecom Ltd. in Pager services for a long time. In 1996 the government. provided licenses to 3 companies to operate GSM service in Bangladesh. These companies which are Telekom Malaysia International (BD) Ltd. (TMIB), Grameen Phone (GP) Sheba Telecom came into the market with a very competitive tariff structure and the market accepted them very eagerly. Since then TMIB, a joint-venture company formed between Telecom Malaysia Berhad, holding 70% of the equity capital and 30% local shareholding by A. K. Khan Co. Limited, began branding its services in the name of AKTEL in Bangladesh. It is a company incorporated in Bangladesh with the object of offering the state-of-the-art and modern telecommunications services to the peopl e of Bangladesh at competitive prices. Keeping this objective in mind, the management of TMIB has been trying to achieve continuous improvement in its employee selection process and providing the best services. To accelerate this process of continuous improvement and to know more about the expectations of the market, the company needs to focus its internal resources along with the external. For a research on customers perception towards its present marketing mix it is obvious to take the best product (employees) for providing the best services towards the customers. Taking into account the customer perception of AKTELs various package offers as well as the existing market scenario is full of complexity. In the context of a developing country like Bangladesh, where the need for marketing of products through customer perception provides a very important dimension, the policies and practices in the matter of analyzing the behavior of customers, is a relevant part of this research. Thus , the study on the present marketing activities of AKTEL products and services is very crucial because the company should be aware about the customers feedback of their current market mix in terms of its effectiveness by which, they will get the opportunity to know how the customers feel about their product and service offerings and the effectiveness of the present marketing mix. In turn TMIB will be able to formulate some guidelines for modifying the existing market mix, and if the need arises if try to make it more effective. It has already been mentioned that from the very beginning TMIB has been trying continuously to ensure the effectiveness of their marketing strategies and designing a much precise and concrete marketing mix. And for all these tasks the internal activities in HR division helps a lot to meet the external demand of the customers. Objectives of the Study: The broad objective of this study is to find out the employee perception about the effectiveness of AKTELs various policies and strategies as well as their present marketing activities and promotional tools. In essence the objective of this report would be to: To find out the Employees perceptions and preferences of the various AKTEL packages in terms of their respective features and benefits to achieve the customers goal.. To see whether AKTELs Prepaid and postpaid packages offer the benefits or feature that customers want. To find out if the customer care center offer efficient To see if the promotional activities of AKTEL are gaining customer awareness To see whether AKTELs Prepaid packages are easily available and affordable Methodology of the Study: The methodology of the study was carried out using both primary as well as secondary information. There were some interviews taken from certain personnel in the marketing division as well as the customer acre center, which provided helpful information in regard to the report. There were some telephonic interviews conducted which was very time consuming. Apart from the interviews, various books, journal, brochures, newspaper and previous marketing reports also provided valuable information Limitation of the study: There was certain limitation for which this report had some obstacles. The data collected was based on the HR employees interviews, which was little more time consuming. The report had to be prepared within the daily routine of office work, which resulted in the prolonging or the data collection. Sometimes the data was really confidential for the AKTEL employees to share with the Intern. Thus, the report had to be done in accordance with the daily work activities and of course was constraint. Importance of the subject matter: The importance of the report is reflected in the analysis and findings part. It is very crucial for the organization to know how effective theyve been and what they should launch in the future in order to gain potential customer as well as market share. By conducting this report, it should be clear to the organization whether they are heading the right way and what tactics and strategies they should implement to ensure that their promotional tools are working properly and raising customers awareness. By putting more emphasis on their marketing activities they should be able to come up with and implement strategies that are in alignment with their vision i.e. ‘To be the most preferred GSM cellular provider in Bangladesh Legal Issues: Laws and Policies in Bangladesh There are certain laws and policies that mobile operators have to follow. The government only granted permission to mobile companies to operate in the country. At present they are not allowing any more mobile operators. So the existing mobile companies have to act in accordance with governments rule and regulations. Scope of the Research: The scope of the research was limited to providing a general overview of the marketing division and their present activities, i.e. what kind of promotional tools they are using and what impact id had on the media and the customers. During this -month internship program the major task was to provide an insight into the present market mix and customer perception of AKTELs products. Thus, the scope was limited to analyzing the present market strategies. 8. Situational/Problem Analysis: Macro-environmental factors: Michael Porter has provided conceptual framework for industry analysis. He developed a five-factor model for industry analysis. The model identifies five key structural features that determine the strength of the competitive forces within an industry and hence industry profitability. Though it is often used by organizations for entering new markets, it can also be used to see the competitiveness in the current market. The five-factor model includes the following: a) Bargaining Power of Buyer b) Bargaining Power of Seller c) Competitor d) Barriers to entry e) Substitution effect The following diagram illustrates how Porters five forces affect the industry: Porters Five Forces: A Model for Industry Analysis. The model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous economic studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure. Michael Porter provided a framework that models an industry as being influenced by five forces. The strategic business manager seeking to develop an edge over rival firms can use this model to better understand the industry context in which the firm operates. SUPPLIER POWER Supplier concentration Importance of volume to supplier Differentiation of inputs Impact of inputs on cost or differentiation Switching costs of firms in the industry Presence of substitute inputs Threat of forward integration Cost relative to total purchases in industry BARRIERS TO ENTRY Absolute cost advantages Proprietary learning curve Access to inputs Government policy RIVALRY THREAT OF Economies of scale Switching costs Buyer inclination to substitute SUBSTITUTES Price Performance Trade-off of substitute Capital requirements Brand identity Access to distribution Expected retaliation Proprietary products BUYER POWER Bargaining Leverage DEGREE OF RIVALRY Buyer volume Exit barriers Buyer Information Industry concentration Brand identity Fixed cost/ Value added Price sensitivity Industry growth Threat of Backward Integration Intermittent overcapacity Product differentiation 1. Rivalry: In the traditional economic model, competition among rival firms drives profits to zero. But competition is not perfect and firms are not unsophisticated passive price-takers. Rather, firms strive for a competitive advantage over their rivals. The intensity of rivalry among firms varies across industries, and strategic analysts are interested in theses differences. If rivalry among firms is low, the industry is considered to be disciplined. This discipline may result from the industrys history of competition, the role of a leading firm, or informal compliance with a generally understood code of conduct. When a rival acts in a way that elicits a response by other firms, rivalry intensifies. The intensity of rivalry commonly is referred to as being cutthroat, intense, moderate, or weak, based on the firms aggressiveness in attempting to gain an advantage. In pursuing an advantage over its rivals, firms can choose from several competitive moves: Changing prices: raising or lowering process to gain a temporary advantage Improve product differentiation-improving features, implementing innovations in the manufacturing process and in the product itself. Creatively using channels of distribution: using vertical integration or using a distribution channels that is novel to the industry. Exploiting relationships: with suppliers. The intensity of rivalry is influenced by the following characteristics: i. A larger number of firms increase rivalry because more firms must complete for the same customers and resources. The rivalry intensifies if the firms have similar market share, leading to a struggle for market leadership. ii. Slow market growth causes firms to fight for market share. In growing market, firma are able to prove revenues simply because f the expanding market. iii. High fixed costs result in an economy

A Research Brief And Research Proposal Marketing Essay

A Research Brief And Research Proposal Marketing Essay The Long Mynd Tea Company TLMTC is a leading player in the specialty and green tea market in United Kingdom. UK, with a market share of 63%, is the largest tea consuming market in Western Europe (Tropical Commodity Coalition). Tea consumption in UK was pegged at 31,000 tonnes in the year 2008. Our internal Long Mynd Business Intelligence Unit LMBIU has indicated that global supply deficits in 2010 mostly attributed to severe droughts in Kenya and India in 2009 resulted in global tea prices hitting a historical high in 2009. This resulted in Unilevers PG Tips being priced 28% higher than a year ago, while Tetley was pegged at 7% more expensive (Euromonitor). Business Issues The demand for tea in UK has been healthy but rising prices in the market can lead to fall in demand especially for specialty tea which is priced slightly higher than regular tea. TLMTC recognizes the issue and to counter and differentiate its offering we plan to introduce a unique range of product, herbal and fruit tea-bags under the brand name Revive. Revive offers a unique feature to consumers in the new range of teabags which is the shape of the bags. The company is planning to use an innovative manufacturing process to craft the tea-bags in irregular shapes which involves only minimum wastage. The new bag is designed in a unique flower shape. The product will be distributed through the existing delivery channels of hypermarkets and supermarkets. We will also tie-up with large cafà © chains to distribute the product. We plan to promote the launch by an aggressive campaign involving magazine and posters in the Autumn of 2011. The key message in the ads will be around the unique shape and attempt to tie it to herbal and health connotations. The ads will also carry the message of good taste of the tea. Research Objectives TLMTC wants to know whether the unique shape of the tea-bag and the taste of the tea are appealing to consumers. We want to test the hypothesis that the consumers perceive the package as a differentiating factor. We are also interested in validating the hypothesis that the taste of the new product will be accepted by consumers. The exploration of these aspects will help us make any possible changes to the product and communication. We also assume that consumers will associate the floral shape to herbs and healthiness. The study should provide us with a clear understanding of how the consumers perceive the packaging as a differentiator. It should also give us clear guidelines on what are the positive and negative perceptions about the new pack. We expect to get recommendations in form of a programme of research to guide us through the launch of Revive. Deliverables We expect to receive a complete report of the research in 4 hard copies and an electronic version of the report to be submitted at the LMBIU office at our corporate headquarters. We also require the research agency to submit a PowerPoint presentation and present it to the marketing team at our offices 1 week after the final report is submitted. Limitations Timing: TLMTC wants to have the final report ready by no later than 3rd week of July 2011. The marketing team would first review and approve the report. Thereafter, the agency would need to present the key research findings to the marketing team latest by the last week of July2011. Budget: The budget that we are willing to allocate to the project is no more than  £60,000. This includes any sum spent on travel and other activities to finish the project. Location: Revive will be launched nationally in UK and hence we want the research to be carried throughout the country in all major cities. Proposal Submission Information TLMTC expects a research proposal from the research agency in 2 weeks from the date of receiving research brief. The proposal should be submitted electronically to us, in attention to our marketing manager. Research Proposal for Revive By Insights Consulting Limited Background Long Mynd Tea Company TLMTC, a leading specialty tea company in United Kingdom, is looking to innovate and introduce a unique range of herbal and fruit tea bags under the brand name Revive. To help them with the exercise, TLMTC has approached the Insights Consulting team to submit a Research Proposal for the study. We understand that you want to primarily assess consumer perception of the flower shaped tea bags, which is essentially the prime differentiating factor of the new range, as well as evaluate whether the taste of the new range appeal to consumers. Tea is a very versatile and competitive category in United Kingdom and hence a deep understanding of the category in general and consumer attitude towards the product in particular needs to be presented in the study (Wilson, 2008). The following outlines our approach to the study in terms of research objectives, scope of the analysis, timelines and budget for the same. Objectives To understand the consumer preference and attitude towards the new brand of tea-bags being launched by TLMTC on two parameters namely; consumer appeal for the innovative shape of bags and taste of the product. By means of the study we will provide you with a complete programme of research (data acquisition and analytics) to guide them through the launch of the product. The report will also provide guidelines on any changes that we deem necessary to make the product more appealing to the target consumer group. The report will also provide leads on consumer perception that will help your marketing team to develop the correct strategy/message to be communicated to consumers though advertisement campaigns. Methodology Research Design Insights Consulting proposes to conduct the study to gauge the appeal for the taste and packaging among the target consumers. As the product is meant for the health conscious group, research would be carried out among those aged between 18-55 years representing Young adults (18-29 years), Older adults (30-40 years) and Middle-aged (41-55 years) consumers. We understand from secondary sources that for the TLMTCs product segment, which is herbal teas, to become main segment there is a need for continued innovation around flavour in order to improve the taste of the product. As of now, regular tea is consumed by around 22 million of the UK population and more than half (56%) have experimented with herbal tea but its taste did not appeal to them (Mintel, 2011). To have a better understanding of the complex consumer preferences, we suggest an optimum combination of both qualitative and quantitative tests to meet the objectives of the study. Following are the recommended methods: Focus Group Discussions We propose to conduct in total 9 Focus group discussions in the 3 major cities of United Kingdom which will provide us with a good representation of the target market London, Manchester and Glasgow, 3 in each city such that it covers all age bands. The Focus group discussion would be led by a moderator while a panel of experts would be present to measure the emotional/ subconscious reactions of the participants. The participants would be first shown the new tea bags and the moderator would direct questions around the first reaction of the participants, would they like to buy and use it, do they perceive the product to be healthy to understand if the health platform will work for the product, would they be ready to pay a premium for the unique offering, would they include the offering in their daily diet, what would be the likelihood of repeat purchase and most important of all; their suggestions on the product and its unique packaging. Tea is seen as a healthy drink with high antioxidant content which claims to have slimming effects (University of Maryland, 2010). We understand from other studies that women prefer herbal tea as compared to their male counterparts (DailyMail, 2011). The FGDs will try to understand this angle as well and try to find if there is a special need of this consumer segment which can be addressed by the product in its current form or with any variants. Taste Test The participants would then be requested to taste the product and the next round of discussions would be directed to that aspect. It would again assess the first reaction, how they would like to consume it, would they be ready to pay a premium for this experience, etc. It is also very important to assess that the health connotation does not intervene with the taste experience of consumers. The taste test will also provide us insights into how different consumers perceive Revive as compared to the other brands available in the market. The moderator can also test the possibility of certain flavours and variety (Hot/ Iced) which the participants might seek. Projective Techniques We also propose to use Projective Techniques in the focus groups. We will introduce photos and use techniques such as word association and third person technique. Participants will be asked to look at photos and associate different types of people with the new concept/packaging and taste. This technique would be especially useful since it is a premium product and hence would help in measuring whether it succeeds in appealing to the higher sensibilities of the consumers. This will help us understand the motivations of consumers in consuming the category. It may also help in forming a platform for promotion message building directed at the target market. We appreciate the general feeling that Projective techniques in themselves may not provide any robust insights and are not considered as method of choice to study consumer motivation, nor do these techniques provide all the tools for such studies. Though they do help a researcher uncover feelings, beliefs, attitudes and motivation which many consumers find difficult to articulate and explain (Donoghue, 2000). In an experience based category like herbal tea, these techniques will be worthwhile to use. Questionnaire Based Survey Administered surveys are important to cover a larger sample base and also gain information on aspects which cannot be covered through qualitative measures. It would aim at profiling tea drinkers and non drinkers demographically (Revive being a health based premium offering income, age and gender profiling gains major importance), assess their eating habits (and mainly tea drinking habits in case of tea drinkers and probability of drinking tea in case of non drinkers) and shopping habits, price they would be willing to pay for the product and the optimum pack size for first trials (which would help you in the launch promotions). It would be also important to analyze whether consumers shift from other beverages to herbal tea given its benefits and increasing health consciousness (The Observer). The survey questionnaire would be designed based on the above aspects and the inputs we receive in the FGDs. It would include a screener to ensure data collection from a representative sample. Alternate Techniques An alternative to Focus Group discussions is Online Focus Group discussion. We can also replace the normal taste test with blind taste test. We can also take help of depth interviews to get in-depth understanding of consumers on a one-to-one basis. Online focus Group discussions are hard to monitor and they are quite impersonal to gauge customer reaction, which in a way hinders the qualitative assessment associated with focus group discussions. They are also not a good way to reach non-computer literate consumer base and need additional infrastructure (Wright, 2005). We will also miss out on experiential elements which are essential to a product category like tea. Blind taste tests can be a good medium but here we want to establish the taste perceptions of just our brand and get qualitative feedback on taste comparison. Blind taste test also requires additional product samples to be used which will have additional time and cost implications. Hence we recommend doing normal taste test. Depth interviews are a good option but are costly and time consuming exercise. Given the budget constraint and quick turnaround time of the project we recommend conducting focus group discussion which will allow us to combine the discussion with taste test and use our projective techniques as well. Internet and in-venue surveys would help in accumulating additional information through a larger sample thus optimizing results and providing an all round analysis. This combination will provide us with a robust solution on the research front and also help us overcome the various limitations like time and budget restrictions. Sampling: Focus Group Discussions Target population: Health conscious people (18-55 years) and tea drinkers Sampling frame: Our database for each city Sampling method: The sampling would be a combination of Stratified sampling: since the respondents of Focus Group have to meet the criteria of being tea drinkers Quota sampling: to cover the entire target age group and both the genders Sample size: 90 Quotas: Since females are the primary shoppers in UK (Lake) as well as prominent consumers of herbal tea, their quota is kept higher than males. The quotas would be as follows: Gender Age Group Quota Female Young Adults, 12-29 years 24% Older Adults, 30- 40 years 20% Middle Aged, 41- 55 years 23% Male Young Adults, 12-29 years 10% Older Adults, 30- 40 years 13% Middle Aged, 41- 55 years 10% The sample will be sourced equally from North, South and Midlands (33% each) to ensure uniformity and non-biased result due to skewed sample. The group discussions will be carried out in the following scheme- Group 1: South young adults 18 29, (3 males, 7 females) Group 2: South older adults 30 40, (4 males, 6 females) Group 3: South middle aged 41 55, (3 males, 7 females) Group 4: North young adults 18 29, (3 males, 7 females) Group 5: North older adults 30 40, (4 males, 6 females) Group 6: North middle-aged 41 55, (3 males, 7 females) Group 7: Midlands young adults 18 29, (3 males, 7 females) Group 8: Midlands older adults 30 40, (4 males, 6 females) Group 9: Midlands middle aged 41 55, (3 males, 7 females) Survey Target population: Health conscious people (18-55 years) Sampling frame: Our database for each city (for in-venue surveys) and Internet Panel for Online surveys. Sampling method: Quota sampling, to cover the entire target age group and both the genders Sample size: A sample of 1200 would be distributed equally between In-venue Surveys (600) and Online surveys (600) Quotas: The survey questionnaire would be administered among both tea drinkers (75%) and non drinkers (25%). It would span 1200 respondents (400 from each city 100 males, 300 females). This will ensure a proper coverage of the target consumer groups and thus provide us with robust results. Data Collection and Analysis: Our team will record, transcribe and analyze each of the group discussions and use their results for the final recommendations. The results will be categorized and presented to reflect the views of each demographic group separately and on a combined level to give a holistic view of consumer perception and preference. The taste tests and projective techniques will also be analyzed and combined with the results of the overall FGDs to come up with a complete solution as required by you. Imbibing the learning from the opinions and ideas that come out in the study, the final report will be a complete guide that will help TLMTC launch Revive successfully in the market. It will provide adequate consumer insights and marketing cues to help your team in strategizing a successful launch. The questionnaires would be administered both in person and through internet (50% 50%).Personal interviews would be conducted at strategic venues; essentially data would be collected from outside retail outlets (hypermarkets/ supermarkets distributions channels for Revive) and cafà ©s as they would help in reaching out to our main target market, i.e. shoppers and tea/brewed beverage consumers respectively. Internet interviews would save time and cost, at the same time in-venue surveys would optimize sample representation. Deliverables: We will submit 4 (four) hard copies and an electronic copy of the report as requested by TLMTC at end of the study. The report will provide in-depth analysis and report the facts and insights that we gather from the exercise. It will also discuss the recommendations we will make and explain the rationale of the same. We will also clearly spell out the limitations (if any) of the study. As requested we will also do a PowerPoint presentation of the key results at your head offices one week after the final report is approved. We understand that the audience at the presentation will be members from the marketing team who would be more interested in the key takeaways and action points. As such, we will only present the top-line findings and recommendations at the presentation. Timing: We assume that the proposal will be accepted by second week of May 2011 and we will be able to start work from third week of May around 16 May, 2011. The project will take approximately 8 weeks to finish after the proposal is accepted. We plan to finish-off the final presentation by 11 July, 2011 so that your marketing team gets ample time to execute the recommendations for an Autumn launch. Tasks Start date Duration (in number of working days) End date Set up focus groups 16.05.2011 5 20.05.2011 Focus Group Discussions 23.05.2011 5 27.06.2011 FGD Data Analysis 30.05.2011 7 07.06.2011 Compiling Report 08.06.2011 5 14.06.2011 Set up Questionnaire 15.06.2011 3 17.06.2011 Field work 20.06.2011 5 24.06.2011 Survey data Analysis and Report 27.06.2011 7 05.07.2011 Submission of Final Report 06.07.2011 1 06.07.2011 Review of the report and feedback 07.07.2011 2 08.07.2011 PowerPoint Presentation 11.07.2011 1 11.07.2011 Budget The total cost of the project is estimated at  £58,500 as follows: Task Cost/unit No.s Total Cost Focus Group Discussions ( 2 hours each)  £3,000 9  £27,000 In-venue Interviews  £24 600  £14,400 Internet Interviews  £13.5 600  £8,100 Project management/ Data processing  £9,000 Total  £58,500 We have tried to adjust the cost of the project under the budget limit indicated by TLMTC in the research brief.

English Should be Americas Official Language Essay -- Essays Papers

English Should be America's Official Language The government implementing English as the official legal language of America is imperative because a conformity of communication within our borders is needed to unify the vast diversity. Our mighty country was founded on providing all citizens with equality including inalienable rights to life, liberty and the pursuit of happiness. The United States is a progressive nation that welcomes people from far and wide to come and savor the God-given freedoms enjoyed by all. With all of the diversity from the countless immigrants coming in to our port cities, looking for a more prosperous future, a necessary tie is needed to bring the people of the nation together. Interaction with others --communicating-- is what gets everyone through their days and is essential to living. Without communication between people daily, the lack of communication would bring consequences throughout the world. Transactions among businesses would not be completed, sharing a story with a friend would never happen, the difficulty of understanding a problem of a neighbor, all of these and other necessities in daily life would never happen. The country, which we as citizens have created, needs to implement conformity among ethnicities to lessen the large variances of society to unite the entire nation. The people of America need to reshape the country in which we live, to show off the patriotism expressed so warmly after the horrific attacks of September 11. American citizens must come to unison with the most vital tool we can use to combat those problems, our communication between different dialects. Senator Hayakawa writes in his essay, The Case for Official English, that ?[i]t is with a common la... ...ies, speaking little or no English, cannot make it through High School? (450-451). The democratic process that is the embodiment of the country needs to be the determining factor in the English Only laws, not some power-driven Hispanics that want recognition. The real necessity is a connection through communication between every person in America, every person in America to keep the society together instead of tearing it apart by fighting with legislation over the laws. Works Cited - Hayakawa, S.I. The Case for Official English. Edit. Ann Dobyns & Patsy Callaghan Boston: Longman Publishers, 2004. - Will, George. ?Bilingual Ballots Provide a Sense of Reality.? The Times Union 2 May 2006: A11. - Rodriguez, Richard. Public and Private Language. Edit. Ann Dobyns & Patsy Callaghan. Boston: Longman Publishers, 2004. English Should be America's Official Language Essay -- Essays Papers English Should be America's Official Language The government implementing English as the official legal language of America is imperative because a conformity of communication within our borders is needed to unify the vast diversity. Our mighty country was founded on providing all citizens with equality including inalienable rights to life, liberty and the pursuit of happiness. The United States is a progressive nation that welcomes people from far and wide to come and savor the God-given freedoms enjoyed by all. With all of the diversity from the countless immigrants coming in to our port cities, looking for a more prosperous future, a necessary tie is needed to bring the people of the nation together. Interaction with others --communicating-- is what gets everyone through their days and is essential to living. Without communication between people daily, the lack of communication would bring consequences throughout the world. Transactions among businesses would not be completed, sharing a story with a friend would never happen, the difficulty of understanding a problem of a neighbor, all of these and other necessities in daily life would never happen. The country, which we as citizens have created, needs to implement conformity among ethnicities to lessen the large variances of society to unite the entire nation. The people of America need to reshape the country in which we live, to show off the patriotism expressed so warmly after the horrific attacks of September 11. American citizens must come to unison with the most vital tool we can use to combat those problems, our communication between different dialects. Senator Hayakawa writes in his essay, The Case for Official English, that ?[i]t is with a common la... ...ies, speaking little or no English, cannot make it through High School? (450-451). The democratic process that is the embodiment of the country needs to be the determining factor in the English Only laws, not some power-driven Hispanics that want recognition. The real necessity is a connection through communication between every person in America, every person in America to keep the society together instead of tearing it apart by fighting with legislation over the laws. Works Cited - Hayakawa, S.I. The Case for Official English. Edit. Ann Dobyns & Patsy Callaghan Boston: Longman Publishers, 2004. - Will, George. ?Bilingual Ballots Provide a Sense of Reality.? The Times Union 2 May 2006: A11. - Rodriguez, Richard. Public and Private Language. Edit. Ann Dobyns & Patsy Callaghan. Boston: Longman Publishers, 2004.

Equine Protozoal Myeloencepalitis :: essays papers

Equine Protozoal Myeloencepalitis Equine Protozoal Myeloencepalitis is a serious neurological disease in horses caused by a parasite protozoa thought to be sarcosystis neurona. The disease was first identified in the 1960’s when lesions and inflammation were seen in the brain and spinal cords of horses that had died of severe neurologic disease. Protozoa were discovered on the lesions in 1974, however the vector was unknown and the disease considered rare. Recently the opossum has been isolated as the probable vector and the likely parasite organism identified as Sarcosystis falcatula. (Fenger, 1996) The Sarcosystis protozoan parasites have a complicated life cycle. They exist in two distinct forms. One in the definitive host (a carnivore like the opossum) and one in a secondary or intermediate host (wild birds that the opossum feeds on). It reproduces in the digestive tract of the definitive host and passes infective sporocysts in the feces, which are then taken in by the secondary host. There the sporocysts migrate to the muscles and can persist for years until the secondary host is eaten by the definitive host. The protozoa are usually very host specific (requiring a specific carnivore to reproduce), and most likely neither host show any clinical signs of disease. (U. Missouri†¦ 1999) The horse is an unfortunate casualty in this cycle; it is infected when feces of the opossum are ingested with their food material. The horse is a dead-end host, meaning it is not required in the parasite’s life cycle and therefore the disease cannot be transmitted from horse to horse. Several interesting facts put forth by the University of Missouri: EPM is seen only in parts of the world that are inhabited by opossum specifically the Americas. It has been estimated that seroprevalence (indicating exposure) in Pennsylvania, Ohio, and Kentucky is as high as 50%, however only a small percentage (2-3%) of those exposed will become ill with symptoms. Native wild birds infected are not likely to show any symptoms, however non-native birds become acutely ill and die from S. falcatula exposure. (U. Missouri†¦ 1999) Primary clinical signs of EPM occur from swelling and nerve death in the central nervous system as a result of the replicating protozoa. Neurologic signs can be directly referable to the site or sites of infection. The spinal cord is most often affected resulting in the â€Å"three A† symptoms of asymmetric ataxia and focal muscle atrophy. (Fenger, 1996) Ataxia affects the horse’s sense of position in space.

Define personality & motivation

Personalities are usually described as how introverted or extroverted someone is. And introvert is someone who is usually more quiet and thoughtful whereas as an extrovert is someone who is more loud and excitable. If you are either introvert or extrovert it often affects the types of sport you like e. G. And introvert character would usually play something Like tennis as it's a sport they can play as one and not In a team, an extrovert person would usually Like team sports more such as football and rugby. Introverts enjoy sports with more concentration, precision with intricate skills.Introvert characters are usually more self-motivated. Extroverts tend to enjoy sports which are faster paced, exciting and where you need a lower concentration. These are usually team sports and they tend to be motivated by others around them. Extroverted people are often Involved in sports which require a degree of aggression. There are 2 types of aggression: Indirect aggression – this means ta king out your aggression on an object. Direct aggression – The aggression is in the direction of another player. It involves physical contact such as a rugby tackle or in wrestling or boxing.Essence's theory – The Essence's theory was thought of by a German man who Identified two dimensions f personality which act as continuous, with an individual's personality falling anywhere along the two lines, as shown below These two dimensions are stable/unstable and introverted/extroverted. For example, if an Individual Is introverted (shy of social contact) but stable, they are likely to be reliable, calm and controlled. An extroverted (enjoys social affiliation) unstable individual is likely to be tough, aggressive and excitable. Rationality, there are 3 different types of body types; Stepmother – these are people with a tall slim figure, Sheldon thought these people tended to be more Self- unconscious, tense, private (keeps to themselves), and introverted. Endomorphis m – these people are shorter and are a bit fatter, Sheldon thought these people were more tolerant, sociable and relaxed. Monochromes – these are people who have broad shoulders and are more muscular, Sheldon thought these people were more extrovert, assertive, and are risk takers.The Giordano theory (trait theory) – this theory is split into to 2, there are 2 types of people Type A and Type B. Type A – these are more introvert people which enjoy their own company, they have a strong desire to succeed, they like control, often suffers tress and are never happy with what they have (they always want more). Being a type A person will benefit their performance if they are doing a sport which involves only themselves. Type B – these tend to be more extrovert people who are more laid back and happy with what they have, they're less competitive and often work at a slower pace.They do not enjoy control and they're able to relax easily. Being a type B perso n will often benefit them if they're playing a team sports and where they can have the help of others. Motivation – a reason or reasons for acting or behaving in a particular way. There are several theories to do with motivation, these include; The attribution theory – a belief required overtime that one has no control over events and that failure is inevitable / out of their hands. It's a feeling of hopelessness.There are 3 attribution categories these are stability, locus of casualty, locus of control. These 3 categories all go two ways. Stability – you can either be stable or unstable. Locus of casualty – you can either be internal or external. Locus of control – the person can either be in control of themselves or out of control of themselves. Athlete's that attribute their performance outcome to stable internal factors such as effort and ability and to factors under their control are more likely to achieve in sport.Athlete's that attribute the ir performance outcome to unstable-external factors such as luck and difficulty and to factors out of their control are more likely to fail in sport and as they have no goals set out for themselves. Intrinsic motivation comes from within the body, therefore it will be the performer driving themselves to be better. Intrinsic people tend to be able to overcome tasks eave goals set out for themselves to keep progress and maintain motivation. They will have a feeling of pride and enjoyment in their performing the skill.I believe it's better for a performer to be intrinsic because its they are driving themselves to better, they want to be better, therefore they will get better. Extrinsic motivation comes from outside of the performer. These are things which can encourage the athlete to perform and fall into two groups: Tangible rewards: These are physical rewards like medals, trophies and money. These should not be used as much with young athletes o avoid a situation where winning a priz e is more important than competing.